JPMorgan

Establishing WePay by J.P. Morgan as a leader in integrated payments

About: WePay by J.P. Morgan is an integrated payment service provider.

Objective: Our primary objectives were to increase brand awareness and drive conversions. We aimed to establish WePay as the go-to payment integration solution, highlighting its unique features and benefits for platforms and SaaS companies.

Deliverables: Three emails and three informative articles conveying WePay’s value props.

What I did: Increased brand awareness and drove conversions for WePay by J.P. Morgan, positioning it as the undisputed leader in payment integration for platforms and SaaS companies.

Click image to expand

5 Tips for Marketing Payments Solutions to Your Merchants

We provided valuable insights on how platforms and SaaS companies can effectively market payment solutions to their merchants. We emphasized WePay's industry-leading security features, fraud protection, and the reassurance of being backed by the banking power of J.P. Morgan and the business expertise of Chase.

Click image to expand

Take Charge: How to Navigate Fraud and Chargebacks

We addressed the critical issue of fraud and chargebacks. WePay's robust fraud protection measures and chargeback navigation strategies were highlighted, reassuring ISVs of a secure and reliable payment integration partner.

Click image to expand

Dedicated Support, Long-Term Partnership: The Right Payment Processor for You

We showcased our commitment to personalized customer support, long-term partnerships, and seamless payment integration. This article highlighted how our APIs help platforms and SaaS companies monetize their payments, provide competitive pricing, and offer fast funding options.

Value propositions

WePay by J.P. Morgan stands out from the competition by offering the following unique value propositions:

  1. Personalized Customer Support: WePay provides dedicated support to platforms and SaaS companies, ensuring that their payment integration needs were met promptly and efficiently.

  2. Payments Monetization: WePay helps platforms and SaaS companies monetize their payments, maximizing revenue streams and driving business growth.

  3. Innovation: WePay’s best-in-class integrated solutions offer the scale of a bank and the efficiency of a SaaS provider.

  4. Fraud Protection: WePay implements industry-leading security measures and fraud protection technologies, safeguarding platforms and SaaS companies from fraudulent activities.

  5. Backed by J.P. Morgan and Chase: WePay's partnership with J.P. Morgan and Chase provides a powerful backing of banking expertise, financial stability, and credibility.

Conclusion

Through our lead generation campaign, we successfully positioned WePay by J.P. Morgan as the leader in payment integration for platforms and SaaS companies. The three blogs we featured highlighted WePay's key integration capabilities, personalized support, competitive pricing, fraud protection, and the unmatched backing of J.P. Morgan and Chase. This campaign increased brand awareness and drove conversions, enabling WePay to solidify its position as the preferred payment integration solution in the market.