Brightcove
Video Killed The Radio Star
About: Brightcove is a video platform for hosting, streaming, and sharing content.
Theme: When it comes to topping charts — and video marketing — it’s all about getting the right videos to the right fans at the right time. Don’t be a one-hit-wonder — ensure your videos play on repeat in your audience's minds with Marketo and Brightcove.
Deliverables: LinkedIn Ads, Banner Ads, Emails, Landing Page, Direct Mail, Meeting Thank-You
What I did: Execute a campaign targeting Adobe Marketo to book meetings and build short-term and medium-term pipelines.
Takeaway: Brightcove brings the unmatched power of video to their customers, helping to create brand awareness, build a pipeline, and above all else, to help forge and nurture connections. Selling the value of Brightcove is showing what a world-class, end-to-end video marketing strategy looks like.
Landing Page
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Social posts
Meeting thank-you
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Banners
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