Hi. My name is Hannah Gregg, and I am a content manager.
Thanks for visiting my website! I'm Hannah Gregg, and I solve problems with creativity and enhance experiences with words. I'm a results-driven content manager with 10 years of experience in conceptualizing, strategizing, and producing compelling content for diverse audiences in the tech and financial sectors, including platforms, small businesses, and enterprises.
I have a strong in-house and agency background and a rich portfolio of projects demonstrating the breadth and depth of my creativity, strategic mindset, and design and copywriting skills.
If you're looking for a proven-successful wordsmith and out-of-the-box creative — look no further.
Experience
2023-present
J.P. Morgan Payments
Multinational financial services firm│Customer marketing + advocacy
Vice President, Marketing Strategy Lead
Curating impactful client stories to enhance Payments Marketing's GTM strategy
Managing referenceable customers, customer story pipeline, and agency
Collaborating cross-functionally for global campaigns across lines of business
Crafting compelling content from key customer narratives
Creating scalable processes, best practices, and playbooks
2023
WePay by J.P. Morgan
Online payment service provider│Integrated payments marketing
Vice President, Creative Marketing Lead
Developed internal and external copy for emails, blogs, case studies, and thought leadership content to position WePay as an integrated payments leader
Managed a graphic designer to ensure high-quality deliverables
Optimized site content, improving user experience and brand consistency
Designed presentations and graphics for internal use
Managed external agency content, quality, and budget
Designed the Apple App Store imagery for the new Chase POS app
2020 - 2022
VLG Marketing
Account-based marketing agency│SaaS marketing
B2B Copywriter
Created persuasive ABM copy for creative campaigns, including direct mail, microsites, brochures, and gamification.
Produced agency self-promo podcasts and whitepapers.
Collaborated cross-functionally to deliver quality work on schedule, reviewing and optimizing deliverables for accuracy and impact.
Directed and delivered feedback to junior creatives, freelancers, and contributors.
2019-2020
Javelin Agency l The Marketing Arm
Marketing + creative agency │Social media strategy + execution
Social Media Copywriter
Provided brand-adhering social, sweepstakes, and web copy for F500 clients.
Wrote manuals, policy updates, and press releases for AT&T, DIRECTV, and HBO.
2015-2019
CBS Interactive
Streaming media platform│OTT + web-based content marketing
Creative content producer / Social media manager
Managed social channels for primetime shows, including The Big Bang Theory, Criminal Minds, and Survivor.
Reported live from the GRAMMY Awards, the Academy of Country Music Awards, and the Super Bowl.
Spring 2014
BuzzFeed, inc.
Internet media + entertainment│Digital content marketing
Editorial fellow
Received a combined total of over 15 million page views and averaged 385,000 unique page views, 25,000 Facebook impressions, and 386 Twitter engagements per post.
Technical skills
Business-to-business (B2B) Derivative content
Lead generation
Leadership + team management
Demand generation
Time + project management
Strategy + execution
Editing + proofreading
Technical skills
UX/UI copywriting
Technical writing
SEO
Content optimization
Markup language
Interpreting data + applying feedback
Education
University of Southern California
Certification: Bachelor of Arts, Political Science
Southern Methodist University
Certification: Advanced Digital Marketing
WePay Highlights
5 Tips for marketing payments solutions to your merchants
Dedicated support + long-term partnership = the right payment processor for you
Take charge: how to navigate fraud and chargebacks
ABM Campaigns
As a content manager, I am an expert at crafting digital, print, and social media content that captivates, resonates, and engages with target audiences. Check out a few examples of my work below.
Productiv
Productiv maximizes the value of applications and ensures employees always have the tools they need with a purpose-built platform that automates workflows and explores data usage with a unified view.
Brightcove
Brightcove brings the unmatched power of video to their customers, helping to create brand awareness, build pipeline, and above all else, to help forge and nurture connections.
Red Hat
As the world’s most comprehensive enterprise Kubernetes platform, Red Hat wants to help keep life simple with open, flexible solutions.
Publications
The evolution of account-based marketing
Learn how modern marketers are engaging B2B buyers in the modern era.
Making the case for direct mail marketing
Learn how incorporating direct mail into your B2B marketing strategy can have 1,300% ROI.
5 Ways To Apply ABM To Event Marketing
Live events are back and more popular than ever. How can you break through the noise? ABM tactics. That’s how.